ATTN: All Merchandising and Marketing Directors,
Thursday, April 15, 2010
when promoting an out-of-the-box film, please market accordingly.
One-sheets, Director's Cut DVDs, and star-studded soundtracks are fine when you're promoting a James Bond movie. But when you've got The House of the Devil on your hands, be smart and cater to your audience. Because when you do, you might come up with an amazing idea like this:
The House of the Devil has been released in a special DVD/VHS combo pack. From the beaten-up packaging (complete with "New Release" rental sticker) to the oversized clamshell, they've spared no expense on this Miraculous Merch.
Available at Amazon.com for 31.49.