There's going to be an opera on my big screen and Emmy Rossum's nowhere in sight.
- people who don't want to pay 160 dollars to see
Cirque du Soleil can now watch it for twenty.
- movie theatres get to keep a higher percentage
of the ticket price as compared to screening films.
- the opportunity for expansion; plans to screen
sporting events, Oscar ceremonies, Presidential
debates, and more are all in the works.
In all honesty, any opportunity for middle America to gain additional exposure to the humanities can't hurt. Maybe Joe Carfactory should go see a live screening of Rent. The real question is: will he? Apparently these events have done well enough to garner funds for additional screenings. With only one or two screens (out of the megaplexes' 12-20) devoted to this boorish example of out-of-the-box thinking, the threat of Hotel for Dogs not getting the number of screenings it deserves might not be as imminent as once thought. Also, let's not feel bad for smaller, independent films. It's not like these theaters were making any room for them anyway.